SEO & GEO Skills Library

A comprehensive collection of Claude Skills for Search Engine Optimization (SEO) and Generative Engine Optimization (GEO), organized around a proven methodology framework.

Methodology: Research → Build → Optimize → Monitor

This skills library follows a systematic four-phase approach to SEO and GEO:

┌─────────────────────────────────────────────────────────────────────────────┐
│                                                                             │
│   ┌──────────┐    ┌─────────┐    ┌──────────┐    ┌─────────────┐           │
│   │ RESEARCH │ →  │  BUILD  │ →  │ OPTIMIZE │ →  │   MONITOR   │           │
│   └──────────┘    └─────────┘    └──────────┘    └─────────────┘           │
│        │              │               │                │                    │
│        ▼              ▼               ▼                ▼                    │
│   • Keywords     • Content      • On-Page        • Rankings                │
│   • Competitors  • Meta Tags    • Technical      • Backlinks               │
│   • SERP         • Schema       • Links          • Performance             │
│   • Gaps         • GEO          • Refresh        • Alerts                  │
│                                                                             │
└─────────────────────────────────────────────────────────────────────────────┘

What is GEO (Generative Engine Optimization)?

GEO is the practice of optimizing content to appear in AI-generated answers from systems like ChatGPT, Claude, Perplexity, and Google's AI Overviews. While traditional SEO focuses on ranking in search results, GEO focuses on being cited by AI systems.

Key Differences: SEO vs GEO

Aspect	Traditional SEO	Generative Engine Optimization
Goal	Rank in search results	Get cited in AI responses
Signals	Backlinks, keywords, speed	Authority, clarity, citations
Content	Keyword-optimized	Fact-rich, quotable statements
Structure	H1/H2 hierarchy	Q&A format, clear definitions
Success	Click-through rate	Citation frequency

Skills Overview

📊 Research Phase

Understand your market, audience, and opportunities before creating content.

Skill	Description	Primary Use
keyword-research	Discover high-value keywords with search intent analysis	Find content opportunities
competitor-analysis	Analyze competitor SEO/GEO strategies	Learn what works in your niche
serp-analysis	Analyze search results and AI answer patterns	Understand ranking factors
content-gap-analysis	Identify missing content opportunities	Fill gaps competitors miss

🔨 Build Phase

Create optimized content that ranks in both traditional and AI search.

Skill	Description	Primary Use
seo-content-writer	Write content optimized for search engines	Create ranking content
geo-content-optimizer	Optimize content for AI citation	Get cited by AI systems
meta-tags-optimizer	Create compelling titles, descriptions, OG tags	Improve click-through rates
schema-markup-generator	Generate structured data for rich results	Enable rich snippets

⚡ Optimize Phase

Improve existing content and technical SEO factors.

Skill	Description	Primary Use
on-page-seo-auditor	Audit and improve on-page SEO elements	Fix on-page issues
technical-seo-checker	Check technical SEO health	Solve technical problems
internal-linking-optimizer	Optimize internal link structure	Improve site architecture
content-refresher	Update and refresh existing content	Maintain rankings

📈 Monitor Phase

Track performance and catch issues early.

Skill	Description	Primary Use
rank-tracker	Track keyword rankings over time	Monitor positions
backlink-analyzer	Analyze backlink profile and opportunities	Build authority
performance-reporter	Generate SEO/GEO performance reports	Report to stakeholders
alert-manager	Set up alerts for ranking changes	Catch issues early

Getting Started

Quick Start

1. Clone the skills to your Claude Code config:

   cp -r seo-geo-skills/* ~/.config/claude-code/skills/
   

2. Start with Research:

   Analyze keywords for [your topic] and identify high-value opportunities
   

3. Move to Build:

   Write an SEO-optimized article about [topic] based on the keyword research
   

4. Apply Optimization:

   Audit the on-page SEO of this article and suggest improvements
   

5. Set Up Monitoring:

   Create a performance report for the published article
   

Recommended Workflow

graph TD
    A[New Content Project] --> B[Keyword Research]
    B --> C[Competitor Analysis]
    C --> D[Content Gap Analysis]
    D --> E[Write SEO Content]
    E --> F[Apply GEO Optimization]
    F --> G[Add Meta Tags]
    G --> H[Generate Schema]
    H --> I[On-Page Audit]
    I --> J[Publish]
    J --> K[Track Rankings]
    K --> L{Performance OK?}
    L -->|Yes| M[Continue Monitoring]
    L -->|No| N[Content Refresh]
    N --> I

Skill Dependencies

Some skills work better together:

• keyword-research + content-gap-analysis → Comprehensive content strategy
• seo-content-writer + geo-content-optimizer → Dual-optimized content
• on-page-seo-auditor + technical-seo-checker → Complete audit
• rank-tracker + alert-manager → Proactive monitoring

Integration with MCP Tools

These skills work best with MCP tools for:

• Web Search: Real-time SERP analysis
• Browser Automation: Page analysis and testing
• Data APIs: Keyword and backlink data

Best Practices

For SEO

1. Focus on user intent, not just keywords
2. Create comprehensive, authoritative content
3. Ensure technical health before content campaigns
4. Build quality backlinks through great content
5. Monitor and iterate based on data

For GEO

1. Include clear, quotable definitions
2. Structure content with Q&A sections
3. Cite authoritative sources
4. Use specific statistics and data
5. Keep content factually accurate and updated

Contributing

We welcome contributions! To add or improve skills:

1. Follow the existing skill structure
2. Include clear instructions and examples
3. Test across SEO and GEO use cases
4. Submit a pull request

License

Apache License 2.0 - See individual skill folders for specific licensing.

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Note: These skills work across Claude.ai, Claude Code, and the Claude API. They are designed to be used individually or as part of a comprehensive SEO/GEO workflow.