Influencer Marketing Claude Skills

A comprehensive collection of Claude Skills for Influencer Marketing, organized around the proven IMPACT methodology framework.

Methodology: I.M.P.A.C.T.

This skills library follows a systematic six-phase approach to influencer marketing:

┌─────────────────────────────────────────────────────────────────────────────────────────────┐
│                                                                                             │
│   ┌─────────┐   ┌───────┐   ┌────────┐   ┌──────────┐   ┌─────────┐   ┌─────────┐         │
│   │ INSIGHT │ → │  MAP  │ → │  PLAN  │ → │ ACTIVATE │ → │ CONVERT │ → │  TRACK  │         │
│   └─────────┘   └───────┘   └────────┘   └──────────┘   └─────────┘   └─────────┘         │
│        │            │            │             │              │             │               │
│        ▼            ▼            ▼             ▼              ▼             ▼               │
│   • Audience    • Discovery • Campaign    • Outreach     • Amplify    • Performance       │
│   • Trends      • Fit Score • Brief       • Content      • Repurpose  • ROI               │
│   • Niche       • Compete   • Budget      • Contract     • Landing    • Reports           │
│                                                                                             │
└─────────────────────────────────────────────────────────────────────────────────────────────┘

What is the IMPACT Framework?

The IMPACT framework is a data-driven approach to influencer marketing that ensures every campaign is strategically planned, precisely executed, and thoroughly measured.

Phase	Focus	Key Questions
Insight	Understanding your market	Who is your audience? What trends matter?
Map	Finding the right influencers	Who can reach your audience authentically?
Plan	Strategic campaign design	What content, budget, and timeline?
Activate	Executing partnerships	How to brief, manage, and collaborate?
Convert	Maximizing impact	How to amplify and repurpose content?
Track	Measuring success	What worked? What's the ROI?

Skills Overview

🔍 Insight Phase

Understand your market, audience, and opportunities before identifying influencers.

Skill	Description	Primary Use
audience-analyzer	Deep-dive into target audience demographics, behaviors, and preferences	Define who you're trying to reach
trend-spotter	Identify trending topics, hashtags, and content formats	Ride relevant trends
niche-researcher	Analyze niche communities and their key voices	Find underserved opportunities

🗺️ Map Phase

Discover and evaluate the right influencers for your brand.

Skill	Description	Primary Use
influencer-discovery	Find relevant influencers across platforms	Build influencer lists
fit-scorer	Evaluate influencer-brand alignment	Prioritize partnerships
competitor-tracker	Monitor competitor influencer strategies	Learn from market activity

📋 Plan Phase

Design effective campaigns with clear objectives and resources.

Skill	Description	Primary Use
campaign-planner	Create comprehensive campaign strategies	Design winning campaigns
brief-generator	Generate professional influencer briefs	Communicate expectations
budget-optimizer	Allocate budget across influencers and platforms	Maximize ROI

🚀 Activate Phase

Execute partnerships smoothly and professionally.

Skill	Description	Primary Use
outreach-manager	Manage influencer outreach and negotiations	Secure partnerships
content-reviewer	Review and approve influencer content	Ensure brand safety
contract-helper	Draft and review influencer agreements	Protect both parties

💰 Convert Phase

Maximize the impact and value of influencer content.

Skill	Description	Primary Use
content-amplifier	Amplify influencer content through paid media	Extend reach
ugc-repurposer	Repurpose influencer content across channels	Maximize content value
landing-optimizer	Optimize landing pages for influencer traffic	Improve conversions

📊 Track Phase

Measure, analyze, and report on campaign performance.

Skill	Description	Primary Use
performance-analyzer	Analyze campaign metrics and KPIs	Understand what worked
roi-calculator	Calculate return on investment	Prove value
report-generator	Create comprehensive campaign reports	Communicate results

Getting Started

Quick Start

1. Clone the skills to your Claude Code config:

   cp -r influencer-marketing-claude-skills/* ~/.config/claude-code/skills/
   

2. Start with Insight:

   Analyze the audience for [brand/product] and identify key characteristics
   

3. Move to Map:

   Find 20 influencers in [niche] who match my target audience
   

4. Plan your campaign:

   Create a campaign plan for launching [product] with influencers
   

5. Execute and Track:

   Generate an influencer brief for [campaign] and set up tracking
   

Recommended Workflow

graph TD
    A[New Campaign] --> B[Audience Analysis]
    B --> C[Trend Research]
    C --> D[Influencer Discovery]
    D --> E[Fit Scoring]
    E --> F[Campaign Planning]
    F --> G[Brief Creation]
    G --> H[Budget Allocation]
    H --> I[Outreach]
    I --> J[Contract]
    J --> K[Content Review]
    K --> L[Content Goes Live]
    L --> M[Content Amplification]
    M --> N[UGC Repurposing]
    N --> O[Performance Analysis]
    O --> P[ROI Calculation]
    P --> Q[Report Generation]
    Q --> R{Success?}
    R -->|Learn & Iterate| A

Skill Dependencies

Some skills work better together:

• audience-analyzer + influencer-discovery → Find influencers who reach your exact audience
• fit-scorer + competitor-tracker → Understand which influencers work in your space
• brief-generator + content-reviewer → Ensure content meets expectations
• performance-analyzer + roi-calculator → Comprehensive measurement

Integration with Platforms

These skills work best with data from:

• Social Platforms: Instagram, TikTok, YouTube, Twitter/X, LinkedIn
• Influencer Platforms: CreatorIQ, Grin, AspireIQ, Upfluence
• Analytics: Google Analytics, social platform insights
• CRM: HubSpot, Salesforce for tracking relationships

Best Practices

For Discovery

1. Start broad, then narrow based on fit scoring
2. Don't just focus on follower count—engagement matters more
3. Verify authenticity before outreach
4. Track competitor influencer activities

For Campaigns

1. Always create detailed briefs
2. Build in creative freedom for authenticity
3. Plan content amplification from the start
4. Set clear, measurable KPIs

For Measurement

1. Track both immediate and long-term metrics
2. Calculate true ROI including all costs
3. Attribute conversions properly
4. Learn from both successes and failures

Influencer Marketing Metrics Glossary

Metric	Description	Formula
Engagement Rate	Interaction level	(Likes + Comments + Shares) / Followers × 100
CPM	Cost per thousand impressions	Spend / (Impressions / 1000)
CPE	Cost per engagement	Spend / Total Engagements
EMV	Earned Media Value	Impressions × Industry CPM
ROI	Return on Investment	(Revenue - Cost) / Cost × 100
CAC	Customer Acquisition Cost	Total Spend / New Customers

Contributing

We welcome contributions! To add or improve skills:

1. Follow the existing skill structure
2. Include clear instructions and examples
3. Test across different use cases
4. Submit a pull request

License

Apache License 2.0 - See LICENSE file for details.

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Note: These skills work across Claude.ai, Claude Code, and the Claude API. They are designed to be used individually or as part of a comprehensive influencer marketing workflow.